Web Design, Web Programming & Print Experience

Wet Ink Inc. – Oklahoma City, OK 2006 to present

Creative Director, Designer & Programmer

• Provide input on creative direction for Web development and design, brand identity, search engine optimization, online advertising campaigns, software UI design, and marketing collateral.
• Led the Web design and development team, and grew it from 1 people to 3. Led the team and the agency on Web site design and all other Web-related projects.
• Shared knowledge and provided leadership to executives on incorporating a Web component into traditional marketing and media plans.
• Developed reorganization and growth plans to build creative teams in several divisions.
• Provided creative direction, program management, and quality control on a daily basis. Provided statistics analysis to measure the impact of design on traffic (for example, design modifications to the home page resulted in increased portfolio traffic by 18%, an additional design modification increased proposal requests by 90%).
• Developed processes for creative and technical development. Designed and managed development of a Web based project management tool to track, prioritize and create on-the-fly status reports. This allowed us to increase in-house creative and technical development, the result of which improved overall efficiency by 40%, and production deadlines by 90%.

Freelance Consulting – Denver, Chicago, & Oklahoma City 2001 to present

Art Director, Business Analyst, Web Designer and Programmer

• In-depth experience applying graphic design principles to produce creative, innovative, and professional print materials and web sites.
• Cutting-edge technical knowledge of HTML programming and graphic design software.
• Core competencies include: Graphic design, Concept design for web sites, Flash design and action scripting, Pre-press, Graphic-to-HTML implementation, HTML coding, Front-end to back-end integration.

Prosero Technologies – Denver, CO1999 to 2001

Senior Technical Project Manager

• Formulated, designed and implemented and/or integrated complex business systems.
• Analyzed scope, objectives and functionality of document technologies to ensure business processes united with technology.
• Hired, trained, developed, and led a 6-person technical team.
• Designed, estimated, engineered UAT testing, data cleansing, implementation, training, administration, and authority for: Document Management Business Services, Server Administration, Exchange Administration, Customer Service Operations, Network Security Operations, LAN / WAN Networking Services, Database Administration and Help Desk.

Higher Education

Associates of Arts, Front Range College – Fort Collins, CO 1994 to 1995

Graphic Design Artist

• Graduated with Honors, Dean's List

Web Design, Technical Skills Summary

Over time, I have used all of the standard well know programs available for web developers with knowledge in XHTML, PHP, SWF, Java, Actionscript. VB, SQL, XML, AVI, MP4 and more. From Adobe to Zip Technologies, I have used a lot of different programs and if you are interested, I can tell you more about them.

Rest assured that I will utilize any and all products available to get the job done, from Adobe Photoshop to X-Acto and everything in between. To me the tools of the trade are static without a creative mind to guide them. That is why I confidently invite you to view my web design portfolio for yourself. Keep in mind, 100% of all artwork, web design and implementation was created by me, Daniel P. Smith.